The People Behind Every Project
Dheeraj Virmani
Co-Founder & Director
Turning complex architectural plans into functional, ready-to-operate retail environments
Dheeraj Virmani serves as the operational backbone of Platear Shopfits. As Managing Director, he specializes in the logistical precision required for large-scale commercial fit-outs and turnkey projects.
Dheeraj excels in navigating the complexities of project timelines, vendor management, and technical execution. His leadership ensures that every shopfit is delivered on schedule and to the exacting standards that modern brands demand. Under his direction, Platear has earned a reputation for reliability, taking projects from initial planning and shell-and-core stages to final, polished execution.
Palvi Virmani
Co-Founder & Director
Palvi Virmani is the interior designer and visionary force behind the aesthetic and functional identity of every Platear project. With over 20 years of dedicated experience in the interiors field, she possesses a rare ability to balance creative ambition with the practical demands of a commercial environment.
Palvi personally spearheads the creative lifecycle of each project. From the initial layout concept to high-fidelity 3D visualizations, she ensures the design narrative is cohesive and compelling. Her expertise extends deep into material selection—curating textures and finishes that define luxury
Values & Expertise
We specialise in complete turnkey fit-outs, in-house fixture manufacturing, general contracting, MEP, signage and retail display systems. Our portfolio spans retail stores, offices, airports, malls, restaurants, boutiques, clinics and more across India.
Purpose & Direction
A trusted benchmark for design excellence
To become a trusted partner for leading retail brands by delivering thoughtfully executed store environments that combine design excellence, craftsmanship and precision manufacturing.
We envision Platear Shopfits as a benchmark for quality and reliability in retail fit-outs creating spaces that elevate brand experiences and inspire customer engagement.
Bringing retail concepts to life with precision
Our mission is to bring retail concepts to life through meticulous execution, technical expertise and uncompromising quality. We achieve this by:
- Collaborating closely with brands, architects and designers
- Leveraging in-house manufacturing and skilled craftsmanship
- Delivering projects with efficiency, consistency and attention to detail
- Creating environments that reflect the identity and vision of every brand we work with
Our Clients
